Reaching more clients and lead generation with IG reels.
Social Media is not just a trend, but now its just Media. Like the TV is, like billboards, like advertisements, its just another way in our everyday life that changes and consumes.
Property Launch’s’ whole business is providing quality media to realtors to engage potential buyers, and build a business and brand. But as our world evolves so does our marketing tactics. Here are some tips for realtors to generate more leads through Instagram reels.
1.) Viewer retention: You want to hook and engage the viewer within 3 seconds or they tend to scroll away. This means opening with a hook, a relevant fact or information piece, interesting visual graphic or presentation, OR, information list which causes the viewer to stick around for the whole thing. Resulting in your reels getting pushed out more by the algorithm.
2.) Posting Times: Best times to post are somewhat experimental, as it depends a lot on engagement. Sometimes you will need to toy around with timing and check your instagram stats in the IG insights pannel. However I tend to find that between 8-9 is a good time as so many people are commuting to work, or just casually scrolling from home then too. The same can be said for around 5-7pm
3.) Schedule Your Posts: Something that i find that really helps and works well, so i am not constantly sitting in front of my phone, is use a Social media scheduler. I like Metricool. You can schedule up to 50 posts a month for free, and instagram encourages this- which will not result in shadow bans or any kind of expulsion. This creates a more timely and systematic approach to keep consistant, take some of the daily distractions of always posting on the fly, and keep reaching interested buyers and people looking for Realtors on their home buying journey. Make it easy for them to trust and be enthusiastic about working with you!
4.) Stay up to date with Trends: Social media moves fast! Every time I consult chatgpt, the information and tips and tricks, it already seems behind and stale. There are numerous ways to stay ahead of the curve, but luckily, if you put in the work of harvesting the right information, you will have more niche information than the people who just rely soley on chatgpt and AI.
one IG i really like, is Brock Johnson a social media marketer: https://www.instagram.com/brock11johnson
Another is, GrowwithAlan: https://www.instagram.com/growwithalan/
Between these two, you will have lots of organic information not easy to find, that will help your Real Estate Business stay ahead and dominate.
5.) Post Consistently and place yourself as an expert:
10 reels a month is typically all it takes to build an audience, and grow your channel. you can do 2-3 a day, and schedule them on Metricool. In the big picture this isn’t much work for the reward that comes from growing your platform.
Property launch provides videos and reels, as well as agent branding. If youre looking to grow your online presence and grow your social media and turn more window shopping buyers into clients, this is a great first step!
