Leveraging Instagram & TikTok to Sell Homes in Portland, Or
In Portland’s competitive real estate market, standing out requires more than just listing a property online—it demands creativity and visibility where today’s buyers spend their time: Instagram and TikTok. These platforms are no longer just for entertainment; they are powerful tools for showcasing homes in visually compelling ways. With their emphasis on short-form video, storytelling, and lifestyle content, Instagram and TikTok allow real estate agents to highlight not just the property, but also the unique Portland lifestyle that comes with it.
Pro media—such as virtual tours, drone clips of neighborhoods, and reels featuring design highlights—grabs attention quickly and keeps potential buyers engaged. Portland buyers, especially millennials and Gen Z, want to imagine themselves living in a space before ever scheduling a showing. By combining professional photography with trending sounds, captions, and hashtags, agents can turn every post into a marketing campaign that attracts local and out-of-town buyers. Majority of
Property listings aside, Instagram and TikTok also help agents build personal brands that create a visual connection with an audience- it builds authority and professional reputation. Sharing BTS content, Portland neighborhood spotlights, and quick tips on buying or selling homes markets agents as approachable experts. This balance of professional and personal content drives engagement, expands reach, and keeps an agent’s name top of mind. For Portland real estate professionals in 2025, leveraging Instagram and TikTok isn’t just smart marketing, it’s essential to staying visible in a digital first marketplace.
To see how we can help, check out some of our marketing reels and videos we optimize for IG and online media sharing sites.
Here is a good example of a realtor on camera walkthrough, which showcases the expertise, and marketing authority a realtor would have. its a great way to build realtor recognition and a competetive online presence.
great for instagram!
